Hollister Wave Cologne by Hollister, Even since the company was founded in 2000, hollister has made great strides in creating fragrances young people can enjoy. Hollister wave is no exception, and it is an excellent fragrance for men to wear who want a woody aroma surrounding them all night long. This particular cologne launched in 2016, and the aroma starts off strong with top notes of grapefruit, yuzu and bamboo leaf.