Perry Ellis 360 Very Blue Cologne by Perry Ellis, When perry ellis launched perry ellis 360 very blue in 1996, it brought its signature style of fun functionality to cologne. This woody, citrus blend offers men a carefree and colorful scent that can be worn daily. Hints of lemon and cypress offer a breezy first scent that soon mixes with tarragon, lavender and geranium for an invigorating aroma.